In 1941, Johan de Borst began his bread and bakery shop on the Amstelveenseweg in Amsterdam. ‘FEBO’ is the contraction of the Ferdinand Bolstraat in the quarter De Pijp, where the first shop would be actually established. But it became the Amstelveenseweg, because the name FEBO was already registered, Johan de Borst left it that way. After World War II he began selling the ‘kroket‘ (croquette), which proved immensely popular. In 1960 he stopped his bakery business and focused entirely on snacks. In 2016, there are 69 FEBO branches in the Netherlands.
On September 15, 2016 FEBO celebrates its 75th anniversary and treats free “party” croquettes, like on a floating vending machine on the Prinsengracht in Amsterdam.
Since I know more about the history of FEBO, I’ve become an even bigger fan. The third generation FEBO-owner, Dennis de Borst, still wakes up every morning at 06.00 am to go to the factory. The fourth generation is already copying him. Everything is made fresh daily in their own factory. The quality of products is strictly monitored. Thus, for instance, they only use meat from Dutch cows. With this knowledge I eat my frikandel and bamischijf even more satisfying.